Another Adfonic Mobile Advertising Mash-up: Facebook, the future and mobile RTB
We’ve been reading a lot of interesting articles recently, so here’s the pick of the picks. If you want to see more, follow the Adfonic Delicious page, or follow Adfonic on Twitter where we’ll always...
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Mobile advertising does Movember – Friday facial furniture update
Hello and welcome to our first ‘Friday facial furniture update’. Movember has been ongoing for 9 days, and the facial furniture of our participants is starting to take shape. Have a look at the picture...
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Mobile advertising Real-time Bidding (RTB): it works because it scales
In our latest Q3 2012 Global AdMetrics Report, we showed how Real-time Bidding (RTB) – the means by which mobile ad inventory is bought and sold on a per-impression basis, via a programmatic...
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From AdMetrics Q3 2012: Adfonic’s network at a glance
This is an extract from Adfonic’s Global AdMetrics Report for Q3 2012. Published in November 2012, the top story from the report was that, across Adfonic’s mobile advertising platform for the quarter,...
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From AdMetrics Q3 2012: Platform mix per region
As part of the Global AdMetrics series, this is another extract from Adfonic’s Global AdMetrics Report for Q3 2012. The report found that, among a fragmented mobile advertising ecosystem, Apple was...
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Mobile Advertising Mash-up: Exploding smartphones – and mobile advertising myths
So as 2012 disappears behind us and 2013 stretches ahead of us (or, if you speak Tuvan, as 2012 appears before you and 2013 recedes), we look ahead (or backwards) to a new year of mobile advertising....
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The Adfonic AdSnap for mobile RTB
We believe mobile RTB – that is, the programmatic trading of mobile advertisements in real-time – is going to be big, and Victor Malachard, Adfonic’s CEO, said as much in Mobile Marketing Magazine...
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The Adfonic Mobile Advertising Mash-up: Mobile v online, RTB, and dizzying...
There’s a lot going on at Adfonic right now so, once again, it’s a chock-full mobile advertising mash-up. Top of the news is our CTO Wes Biggs in Computer Weekly talking about how Adfonic’s single...
View ArticleCSI: MWC – Crimes against mobile advertising and how to avoid them
At MWC this year our CEO, Victor Malachard, took part in a Q&A session around ‘How not to do mobile advertising’. So we put our heads together and thought of innovative ways to present this, and...
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The Adfonic AdSnap for Tablets
We said it in our latest Global AdMetrics Report: tablets are hot, Android tablets are on Fire. Today, we release our latest AdSnap, in which we focus on the tablet phenomenon in mobile advertising. We...
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The Adfonic Mobile Advertising Mash-up: Tablets, MWC, and the growth of...
Three is a nice number (a magic number even), so we’ve included three of the latest blog posts and three of the latest posts we’ve been reading in this, our latest mobile advertising mash-up. Of these,...
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Fourth Source: How brands can learn to stop worrying and love mobile advertising
Our CEO and co-founder, Victor Malachard, talks a lot to his contemporaries in the mobile advertising world, both on the agency side, and the brand side. This gives him a real insight into what they...
View ArticleThe Drum: Brands should give attention to what doesn’t work in advertising...
The IAB Mobile Engage event is a significant date in the mobile diary. This year the great and the good of the mobile world descended upon London to hear what the mobile leaders had to say about the...
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The ‘mobile’ in mobile advertising is the important part
Exactly a month ago at the time of writing, Jonathan Gardner of Turn wrote a thought-provoking piece on why mobile advertising must not stand alone (you can read the full piece at VentureBeat here)....
View ArticleEmmet Geaney at SMG: It’s about helping advertisers find the value
Where does the value lie? This is the perennial question for all communicators, whether offline or online. Emmet Geaney, our Director of Enterprise Solutions, spoke to Starcom Mediavest Group at their...
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Fourth Source: Understanding the mobile advertising data jigsaw
How well do you know your data? Ever heard of contextual data? In technology, we need to be wary of buzzwords. Some come, some go, and it takes time before we know which are going to ‘stick’. If you...
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The Adfonic #MobileAdvertising Daily – now available by email
Did you know that Adfonic runs a daily newspaper? It’s based on an innovative new model of publishing, created by the people we regard as the most influential and important in mobile advertising today....
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Mobile Marketing Magazine: The ABC of DSP
The mobile advertising world is changing. Programmatic buying, principally through Real-time Bidding (RTB), is causing tectonic shifts throughout the landscape and those who fail to see these deep,...
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Victor Malachard in Bloomberg
“What has changed in the past six months in mobile ads? Facebook (FB)… Facebook has been able to demonstrate at scale that mobile advertising works — that has grown the pie for all of us.” – Victor...
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